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How Selection Works?

We’re looking for applicants who are motivated, have early traction, understand their market, and can commit to the full programme. We also aim for a cohort reflecting Croydon’s diversity and community impact.

  1. Application review: Eligible applicants are scored 1–5 on six weighted areas: 
    • Readiness & commitment  
    • Business traction
    • Growth potential  
    • Market understanding  
    • Feasibility to participate 
    • Local impact & inclusion 
  2. Interviews: Short conversations assessing clarity of growth vision, openness to learning, commitment, and fit with the group.
  3. Final selection: Application (60 %) + Interview (40 %) = overall score.

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