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Reimagine Your Brand: The Power of Virtual Production for Business Storytelling

We are thrilled to bring to market a Virtual Production studio in the heart of South London.

Our Creative Digital Lab is a state of the art facility accessible to all, and we are proud to introduce it is under new management!

Herty Owusu has taken the mantle to help drive commercial success as the new Executive Producer and General Manager.

An award winning writer and experienced filmmaker, Herty’s collaboration with inspiring creatives across Europe, Africa and North America has fuelled her passion – to see good projects reach their full potential. For her, seeing businesses thrive in a community filled with nourishment and support is what being at StartUp Croydon represents.

Vidoe showing how VP can speed up production in a 1 day shoot

But what exactly is Virtual Production and how can it benefit my business?

Join this session as part of London Tech Week to hear from technical experts on the benefits of using virtual production to create assets for marketing, film and social media content.

· Explanation of Virtual Production (LED Volumes, real-time environments, Unreal Engine)

· Key differences from green screen and traditional location shooting

· Real-world examples in film, advertising, and corporate content

We are thrilled to bring to market a Virtual Production studio in the heart of South London. But what exactly is Virtual Production, and how can it benefit my marketing business?

Join this session as part of London Tech Week to hear from technical experts on the benefits of using virtual production to create assets for marketing, film and social media content.

Working closely with UAL and other technical experts, we will explain how you can create standout content for your clients, using our LED backdrop, tracking cameras and versatile post-production equipment.

Expect presentations and panel discussions.

All are welcome to our hub, just off Purely Way, especially those working in the creative industries. Marketing agencies, Content creators, and Social media gurus are especially welcome!

Join us for an afternoon of education and relaxed networking with industry professionals.

Friday afternoon drinks are on us!

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How Selection Works?

We’re looking for applicants who are motivated, have early traction, understand their market, and can commit to the full programme. We also aim for a cohort reflecting Croydon’s diversity and community impact.

  1. Application review: Eligible applicants are scored 1–5 on six weighted areas: 
    • Readiness & commitment  
    • Business traction
    • Growth potential  
    • Market understanding  
    • Feasibility to participate 
    • Local impact & inclusion 
  2. Interviews: Short conversations assessing clarity of growth vision, openness to learning, commitment, and fit with the group.
  3. Final selection: Application (60 %) + Interview (40 %) = overall score.

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