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Masterclass Session – Market Research – April 12th 2023

Market Research, how to do it well and what can be achieved.

We are delighted to be delivering our first Masterclass on April 12th in collaboration with London South Bank University as they continue to develop relationships in Croydon.

Barbara Czarnecka, Associate Professor in Marketing and Deputy Director of the London Centre for Business and Entrepreneurship Research, will join us for this bite-sized learning session to help small business owners understand how and why research is so important when getting started and when developing new products and software.

Barbara has her own Blog, which highlights her research interests, focusing on the following:

  • How to influence people to change their behaviour
  • Communication and marketing communications

Join us to learn more about the fascinating subject of market research and to network with other small business owners to connect and grow your business as well keeping up your continued professional development.


12.30 pm: Networking
1 pm: Presentation
1.45 pm: Q&A
2 pm: Networking
2.30 pm: Close

StartUp Croydon’s Masterclass series is designed to support leaders of small businesses as they navigate their journey to become established.

We are engaging with local providers to bring sessions that will educate and inspire you to continually evolve your business and reach for the next level.




Barbara Czarnecka

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