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Business Sales & Marketing Bootcamp – Thursday 26th March 2026

The Business Sales & Marketing Bootcamp is designed to help you start a business, keep it going and continue to grow it.

Sales and marketing knowledge, skills and techniques are fundamental to developing your business, and this one-day Bootcamp session will help refresh your sales knowledge, look at your sales processes, develop a plan to reach your ideal audience, helping you to learn the principles of sales and polish up your marketing plans.

The Business Sales & Marketing Bootcamp includes the following modules:

  • How to fall in love with the sales process
  • Features & benefits – what problem are you solving for your client?
  • How to do marketing on a shoe-string
  • What is your Unique Selling Point? And how to hone delivery in your elevator pitch
  • How word-of-mouth advertising is still the most valuable tool
  • Networking techniques to help you succeed

In addition to the above, after the Bootcamp, each delegate will receive two 1-hour follow-up one-to-one sessions in the following weeks for bespoke advice.

jerry
Jerry Meldrum Sales expert

Jerry works as a fractional sales director for several businesses and has a relentless ambition to enable businesses to drive forward.

Without sales, businesses will not thrive, so getting comfortable with selling is our ambition for this session. Learn techniques relevant to you and your business through this morning session designed to ignite ambition and passion in attendees.

Chelena Peart Headshot (1)
Chelena Peart, Linkedin & Visibility Strategist

Chelena is a visibility and LinkedIn strategist. She specializes in creating impactful strategies and managing the profiles of online and TV personalities. Dedicated to enhancing the digital presence of female entrepreneurs aged 45+, she helps them achieve visibility and success in the increasingly digital world.

In her session on “Using Digital Presence to Raise Your Profile” she will guide participants through the essentials of building a strong online presence. Participants will learn how to optimise their LinkedIn profiles for maximum impact, utilise video content to enhance visibility, and employ SEO tactics to increase their discoverability online.

Trish
Trish Nickols
Founder at Beyond the Acorn

With a passion for uncovering the potential in everything, from brands to businesses, and from teams to individuals, I have amassed a vast amount of knowledge in the last 20+ years of corporate experience.

Having started Beyond the Acorn in 2024, I am loving working with young and emerging businesses and the inspiring entrepreneurs who own them – helping them to achieve far beyond their expectations.

Trish will enthral participants with knowledge on what branding means and how to present yourself authentically.

Cost: Business Sales & Marketing one-day Bootcamp costs only £20 per person, including VAT.

Location: StartUp Croydon Business Centre, Weatherill House, 23 Whitestone Way, Croydon.

Times: Registration on the day is strictly 9:30 am, and the sessions will end at around 4.30 pm.

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Programme currently paused

No confirmed restart date yet. Register your interest for updates, or explore 1:1 Business Mentoring.

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How Selection Works?

We’re looking for applicants who are motivated, have early traction, understand their market, and can commit to the full programme. We also aim for a cohort reflecting Croydon’s diversity and community impact.

  1. Application review: Eligible applicants are scored 1–5 on six weighted areas: 
    • Readiness & commitment  
    • Business traction
    • Growth potential  
    • Market understanding  
    • Feasibility to participate 
    • Local impact & inclusion 
  2. Interviews: Short conversations assessing clarity of growth vision, openness to learning, commitment, and fit with the group.
  3. Final selection: Application (60 %) + Interview (40 %) = overall score.

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