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Building Business Horizons – Market Research Masterclass – 10 March 2021 – 1pm-3pm

Market research is required to test that there is a need and a market for the intended services or products. This allows the entrepreneur to identify and understand the factors outside of their control with a view to either exploiting new opportunities or mitigating / preparing for changes.

 This masterclass will help participants to understand the different types and methods of market research, develop tools to aid in market research and provide the opportunity to undertake further market research into their planned customers, industry and competitors

By the end of the masterclass, participants will be able to understand the different methods of market research, define the most appropriate methods for their business and be able to design a questionnaire or other tool to help gain feedback on their services/products

Jivko Hristov is a reliable, hands-on economic development professional. He has extensive experience in all economic development areas of interest and leads a team of highly-skilled associates to find solutions for any aspects of the clients’ business or personal development aspirations.

This event is an online event via Zoom and the link to join will be provided in the confirmation email.

To book your place go to

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